Photoshop render of 2tone
Final Hand renders of toaster design.
Orthographic drawing
Variations, detail and close ups.
Final PS concept renders
Photoshop concept renders
Concept renders
Ideation Sketches
Design Brief
Sunbeam Inc won the prestigious, global Red Dot Award for their Café Series Contact Grill in 2008 and the Portable Appliance Supplier of the Year in 2007/2008. Sunbeam aims to launch a new toaster for the middle to high income segment of kitchen appliances market in Australia. This new toaster is to use the technical package of the Sunbeam Thick & Thin 2 Toaster (TA2210).
Turbine151 Studio 2 has been commissioned to design a new toaster to be launched to the market in October 2011. Studio 2 designers will work with staff to develop this brief.
Design Constraints
- The external casing must be mounted using the common screw points identified in the technical package of the Sunbeam Thick & Thin 2 Toaster (TA2210).
New toaster will be designed with only the following features:
- 2 slice electronic toaster
- Electronic browning control dial
- High-lift lever
- Defrost and Cancel functions
- Removable crumb tray
- Cord storage
- Material will be decided by following Australian Standards’ requirements.
- Sale price to be determined by market analysis
- Deadline for final project submission is 23 June 2010.
sophia 
Your presentation sills and drawing talent is enviable ha ha, you make it look so easy. Still loving the ‘split’ red ones and and the ones in the bottom left of the ‘orange toasters’ page.
My vote is for concept 2 although it’s a close call. Very nice sketches!
thanks, i was leaning towards concept 1 but i guess i should put it to a vote..
[…] Sunbeam TOAST […]
Wow very nice, I say concept 1 though I’m really loving the orange accent on the 3rd concept. I don’t think my quality holiday renders qualify for blog posting like yours ha ha
[…] Sunbeam TOAST […]
I love concept 1. You are so talented. Your drawings are amazing.